Friday, January 28, 2011

Rag & Bone DIY Project


 From the official Rag & Bone Website:
"Download flyers on rag-bone.com and post them around your city! Then email an image of the poster(s) to DIY@rag-bone.com, where you'll be automatically entered to win tickets to the rag & bone Fall 2011 Fashion Show in New York. Two runners-up will receive a D.I.Y. Project poster signed by Edita, Lily, Abbey Lee and Sasha, as well as David Neville and Marcus Wainwright."

And By Kelly O'Reilly from NBC New York:
"Designers Marcus Wainwright and David Neville turned the tables by tasking the models to shoot themselves for the new ads, kicking off the company's newest push.
The designers explained their approach to WWD quite simply: “It’s about real people and real clothes, clothes that we want people to wear and feel good in." 
To kick off the massive spring marketing campaign, more than 1,000 posters and fliers were plastered across buildings in downtown Manhattan, featuring self portraits of models Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova and Lily Aldridge, let loose in the city. Think casually styled rag & bone on fresh-faced and makeup-free tousled beauties as they frolic about on their hipster-ish hijinks.
On top of the fliers out in the field, the campaign continues online, with Elettra Wiedemann, Details editor Eugene Tong, Marie Claire editor Taylor Tomasi Hill, Jay Massacret of V magazine, Bunny Bisous blogger Julia Frakes and Sean Sullivan of The Impossible Cool contributing their own pictures online, alongside the brand's new e-commerce launch. "
Courtesy of
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23 comments:

  1. Its a great way to see these models. Amazing images!

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  2. i lovee rag & bone and their campaign looks great!
    ...look closer

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  3. I like your blog, its very nice... why don't we follow each other? Thanks, kisses.

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  4. they're all such hot photos. oh to be a model, right?
    x


    http://thatsweetaurora.blogspot.com

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  5. Great post - love Rag & Bone! They are so innovative.

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  6. Thank you for the post on my blog today! I'm new at this, so it really made my day! : )

    Following you now on bloglovin'.

    Hope you have a lovely weekend! : )

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  7. Love this post.
    Thank you for the visit. I follow your blog with bloglovin.
    Please follow me too, if you like my blog, with google friend.
    Thank you

    Tereza
    http://drastic-plastic-fantastic-plastic.blogspot.com/

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  8. Wow, those pictures are amazing!
    I definitely follow you!
    Thanx 4 your nicecomment at my blog, hope you'll pass by soon! ^^
    xoxo
    S

    http://s-fashion-avenue.blogspot.com

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  9. I just love Abbey,
    thanks for visiting my blog chick :)
    xo

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  10. this is such a great ad campaign, i love the photos. kinda want to do it in florence haha.
    xo
    secondtroy.blogspot.com

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  11. Love, love, love Rag&Bone! :p

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  12. hey,

    love all the brands you blog about. looks like we have similar taste. =) nice blog.

    matchalovee.blogspot.com

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  13. It's a cool idea for a viral campaign, I have to admit.

    http://mystylecanvas.blogspot.com

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  14. such an amazing idea! x
    http://peaceandloveand.blogspot.com/

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  15. rag&bone is DOPE
    so is your blog! following you now! xo

    thanks for coming by mine!

    xx.M

    www.bellesandrebelles.blogspot.com

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  16. i can not get enough of this campaign!

    xoxo
    jO
    http://fashionbyjo.blogspot.com/

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  17. aww nice campaign, love the pictures. :)

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  18. I'm so in love with these shots!:)))

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  19. I love this shoot! The new Rag & Bone collection is awesome!

    Thank you for the lovely comment on my blog :)


    http://fight-fires-in-your-best-clothes.blogspot.com

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  20. Cool campaign :) love all the models!
    http://mformariza.blogspot.com/
    xx

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  21. I love all the photos :) nice blog :) i'm gonna visit it again :)

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